The Secrets Behind Great Products at The Biggest Companies

Click to expand the mind map for a detailed view.

Key Takeaways

  • Three Levels of Product Work: Execution, Impact, and Optics. Misalignment between these levels often causes conflict.
  • Judgment Over Rules: Great teams and leaders know when to bend rules to achieve better outcomes.
  • High Agency: Individuals who take initiative and creatively solve problems are invaluable.
  • Writing Culture: Encourages clarity, transparency, and permissionless innovation.
  • Antithesis Principle: Sometimes, the opposite of a widely accepted truth is what you should apply to yourself for better outcomes.
  • Opportunity Cost: Focus on minimizing opportunity cost rather than just maximizing ROI.
  • Systematic Competence Growth: Decompose skills into components (e.g., cognitive empathy, domain knowledge, creativity) and allocate time for learning outside of work projects.

Detailed Summary

1. Three Levels of Product Work

  • Execution Level: Focus on what can be done with available resources and constraints.
  • Impact Level: Concerned with how the product will resonate with customers and affect the company’s brand.
  • Optics Level: Focuses on how the work will be perceived, especially by executives or other teams.
  • Conflict Arises: When teams or individuals operate at different levels without alignment.

2. Judgment Over Rules

  • Rules Exist for a Reason: But great teams know when to bend them.
  • McDonald’s Problem: Following rules blindly leads to minimum wage outcomes. Judgment creates alpha.
  • High Agency: Teams with high agency individuals who creatively solve problems outperform others.

3. Writing Culture

  • Permissionless Environment: Writing allows for asynchronous, transparent communication.
  • Clarity and Influence: Writing forces clarity and helps in influencing decisions without needing permission.
  • Challenges: Not everyone is a good writer, and some may struggle to influence through writing.

4. Antithesis Principle

  • Example 1: Most people learn better from entertaining content, but you should train yourself to learn from non-entertaining content.
  • Example 2: Great managers are important, but you should also be able to perform well even without a great manager.
  • Embrace Inconsistency: The world operates in one way, but you should sometimes operate in the opposite way for better outcomes.

5. Opportunity Cost

  • ROI vs. Opportunity Cost: Focus on minimizing opportunity cost rather than just maximizing ROI.
  • Low-Hanging Fruit: Teams often prioritize quick wins with low impact, but high-leverage roles require focusing on high-impact, ambiguous projects.

6. Systematic Competence Growth

  • Decomposition: Break down skills into components (e.g., product sense = cognitive empathy + domain knowledge + creativity).
  • Learning Outside Work: Allocate 5-10% of your time to learning outside of work projects to compound growth over time.

7. Success Defined

  • Time Optionality: Success is having the freedom to spend time on your top three life priorities (e.g., career, family, interests).

Conversational Insights

  1. “The core difference between a good team and a great team is the judgment of the leader of that team.”
  2. “Focusing is about saying no. You’ve got to say no, no, no, and when you say no, you piss off people.”
  3. “The real solution is to take a step back and recognize what is going on. Develop empathy for what they are trying to do.”
  4. “You cannot improve something that you don’t measure, but sometimes evaluating how something is going is enough.”
  5. “The best way to describe a great team is: Is there clarity on how this team makes decisions?”
  6. “High agency is about taking on hard things without waiting for conditions to be perfect.”
  7. “The antithesis principle: Sometimes, the opposite of a widely accepted truth is what you should apply to yourself.”
  8. “Your goal should not just be to increase ROI; you should also think about how you’re going to minimize opportunity cost.”
  9. “Product sense is the ability to make the correct product decisions, even in the face of high ambiguity.”
  10. “Success for me is time optionality—being able to spend time on the top three things in my life priorities.”