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Steve Jobs’ Discussion on Apple, Technology, and Strategy
1. Introduction
- Speaker: Steve Jobs
- Context: Response to criticism and discussion on technology, customer experience, and Apple’s strategy.
2. Criticism Addressed
- Java and OpenDoc:
- Challenge: Express how Java addresses ideas in OpenDoc.
- Personal Accountability: Acknowledges gaps in knowledge.
- Personal Contribution:
- Question: What has Steve Jobs been doing for the last seven years?
3. Core Philosophy
- Customer Experience First:
- Approach: Start with customer experience and work backwards to technology.
- Mistakes: Admits past errors in starting with technology first.
- Example: LaserWriter development.
- Technology: Canon Laser printing engine, Apple-designed printer controller, Adobe PostScript, AppleTalk.
- Customer Impact: Demonstrated value through print quality, leading to sales.
4. Apple’s Strategy
- Vision:
- Focus: Incredible benefits for the customer.
- Approach: Avoid starting with engineering and technology; focus on customer needs.
- LaserWriter Example:
- Impact: Revolutionary product in 1984.
- Sales Strategy: Demonstrated value through tangible results.
5. Challenges and Realities
- OpenDoc Casualty:
- Acknowledgment: OpenDoc’s potential but lack of fit in Apple’s larger vision.
- Team Effort:
- Current State: Hundreds of employees working hard.
- Challenges: External offers, market competition.
- Support Needed: Encourage and support the team through this critical phase.
6. Mistakes and Progress
- Mistakes:
- Inevitable: Mistakes will be made and corrected.
- Positive Sign: Indicates decision-making and progress.
- Current State:
- Improvement: Better than where things were not long ago.
- Future: Confidence in reaching goals.
7. Conclusion
- Call to Action:
- Support: Back the team and develop strong applications.
- Market Position: Strengthen Apple’s position in the market.
- Final Thoughts:
- Optimism: Despite challenges, progress is being made.
- Acknowledgment: Some people will be dissatisfied or misinformed, but the direction is positive.
