Product Management Is Dead, So What Are We Doing Instead? Claire Vo CPO

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Key Takeaways

  • AI is Transforming Product Management: AI is reshaping product management faster than expected, automating tasks, and enabling faster decision-making.
  • Automate to Speed Up Delivery: Product managers should automate repetitive tasks like drafting documents, giving feedback, and monitoring goals using AI tools.
  • Expand Skill Sets: Product managers need to add new skills, such as design and coding, to stay relevant in an AI-driven world.
  • Collapse the Talent Stack: AI will blur the lines between product, design, and engineering roles, creating “AI-powered triple threats” who can handle multiple disciplines.
  • Prepare for AI-Powered Teams: Product leaders must adapt to managing teams that include AI agents and tools, requiring new skills in budgeting, team design, and strategy.

Detailed Summary

Introduction

  • Speaker: Claire, a product leader, discusses the rapid transformation of product management due to AI.
  • Thesis: Product management, as we know it, is dying and will be replaced by AI-powered teams and new skill sets.

The Changing Role of Product Management

  • AI’s Impact: AI is accelerating the pace of change in product management, automating tasks, and enabling faster decision-making.
  • Before and After AI:
  • Before: Weeks spent drafting strategies, wireframes, and feedback.
  • After: Minutes spent generating strategies, prototypes, and insights using AI tools like ChatGPT.
  • Anti-To-Do List: Automate tasks like drafting documents, writing updates, and monitoring OKRs to free up time for higher-value work.

Becoming an AI-Powered Product Team

  1. Automate Yourself:
  • Use AI to automate repetitive tasks, such as drafting PRDs, giving feedback, and creating slides.
  • Focus on getting to 75% quality faster rather than striving for 100% perfection.
  1. Add New Skills:
  • Product managers should expand their skill sets to include design, coding, and prototyping.
  • Example: Cody, a non-traditional product manager, learned to design and code using AI tools.
  1. Multiply Your Impact:
  • Share AI tools and techniques with your team to normalize their use and accelerate skill-building.
  • Create channels for sharing AI-powered workflows and automations.

Collapsing the Talent Stack

  • From Triads to Generalists:
  • Traditional product triads (product, design, engineering) are being replaced by generalist-specialists who can handle multiple roles.
  • Example: A single “AI-powered triple threat” can lead a team, combining product, design, and engineering skills.
  • No Lanes: Embrace a culture where team members step outside their traditional roles to get work done.

Preparing for the Future

  • Product Leaders Must Adapt:
  • Manage teams that include AI agents and tools.
  • Develop commercial and technical skills to stay relevant.
  • Artisanally Crafted Teams:
  • Build teams around motivated individuals with diverse skill sets, rather than rigid role definitions.
  • Skill Up and Build a Moat:
  • Focus on building unique value by scaling AI-powered teams and developing strategies that AI cannot replicate.

Conversational Insights

  1. “AI is going to transform product management faster than we all expect—faster than that.”
  2. “Automate yourself to speed up delivery. Focus on getting to 75% quality faster, not 100% perfection.”
  3. “Product managers need to add new skills like design and coding to stay relevant in an AI-driven world.”
  4. “AI will collapse the talent stack, blurring the lines between product, design, and engineering roles.”
  5. “There are no lanes. If there’s something to get done and you have the skill to do it, culturally embrace getting it done.”
  6. “AI-powered triple threats will lead teams, combining product, design, and engineering skills.”
  7. “Small teams can move faster than big teams, but individuals with the right tools can move even faster.”
  8. “Product leaders must prepare to manage teams that include AI agents and tools.”
  9. “The only people who need to be worried are those acting like they don’t need to be worried.”
  10. “AI can help me do anything—that’s inspiring and gets me amped up about what’s possible to build.”

Software Tools

  • ChatGPT: Used for drafting strategies, generating documents, and automating tasks.
  • Figma: For design and prototyping.
  • Coda: For collaborative document creation and strategy planning.
  • Slack: For team communication and updates.
  • No-Code Tools: For automating insights and workflows.

People Mentioned

Speakers

  • Claire: The speaker, a product leader discussing the future of product management in an AI-driven world.

Other Individuals

  • Cody: A team member at LaunchDarkly who transitioned from marketing to product management, learning design and coding with AI tools.
  • Jay-Z: Mentioned as someone who asked Claire how she manages her workload using AI.

Companies Mentioned

  • LaunchDarkly: Claire’s company, where AI-powered product teams are being developed.
  • Adobe: Mentioned in the context of traditional product management tools like Balsamiq.
  • Google: Referenced for its collaborative tools like Google Docs.
  • Figma: A design tool used for prototyping.
  • Slack: A communication tool used for team updates and collaboration.