Click to expand the mind map for a detailed view.
1. Introduction
- Participants: Mark (former PM at Meta and Google), Tom (Senior PM at Google)
- Objective: Demonstrate a perfect product sense interview for designing a fitness app for Meta.
2. Clarifying Questions
- Why is Meta interested in building a fitness app?
- Meta aims to get people off screens and into real-world activities.
- How quickly does Meta want to launch the product?
- Target launch within the next three months (MVP focus).
- What market is Meta targeting?
- Focus on the US market initially.
3. Framework for Problem Solving
- Mission and Context: Align the product with Meta’s mission.
- Goals: Define high-level goals for the product.
- Ecosystem and Segmentation: Identify and prioritize target segments.
- Pain Points: Identify key user pain points.
- Solutions: Propose solutions addressing the pain points.
- Metrics: Define success metrics for the product.
4. Mission and Context
- Meta’s Mission: “Give people the power to build community and bring the world closer together.”
- Fitness as a Primitive Human Experience: Fitness has been a fundamental part of human life since ancient times.
5. Product Goals
- High-Level Goal: Bring the world together through activity and fitness.
- Sub-Goals:
- Acquisition: Demonstrate strong user adoption.
- Engagement: Ensure users remain active and engaged.
6. Ecosystem and Segmentation
- Fitness Ecosystem: Includes exercisers, trainers, doctors, gyms, yoga studios, equipment manufacturers, etc.
- Target Segment: People who care about fitness and health.
- Segmentation by Motivation:
- Diet and Weight Loss: Large reach, medium impact.
- General Fitness and Health: Large reach, large impact.
- Training for an Event: Small reach, medium impact.
- Prioritized Segment: General fitness and health.
7. Pain Points
- Where to Start: Users don’t know how to begin their fitness journey.
- What to Do: Users are unsure which activities to engage in.
- Who to Do It With: Users prefer exercising with others but lack suitable partners.
- Motivation: Users struggle to stay motivated over time.
- Tracking: Users lack tools to track their progress.
- Facilities: Users are unsure where to exercise.
- Diet: Users need guidance on nutrition.
Prioritized Pain Points
- Where to Start and What to Do: Ideation and inspiration.
- Who to Do It With: Social element of fitness.
- Tracking: Monitoring progress and staying motivated.
8. Solutions
- Meta Fitness Challenges:
- Series of fitness challenges (e.g., walking, yoga) with trainers and friends.
- Gamification elements like badges and collectibles.
- Meta Live Fitness Events:
- Live, national-scale workouts (e.g., yoga, walking) with trainers.
- Harnesses Meta’s video capabilities for real-time engagement.
- Meta Fitness Tracker:
- Cross-platform fitness tracker integrating with existing devices.
- Social features to share progress with friends.
Prioritized Solution
- Meta Fitness Challenges:
- High impact and aligns well with Meta’s goal.
- Easily scalable and can be launched within three months.
9. Metrics
- Adoption:
- New users registering for the service.
- New events being subscribed to.
- Engagement:
- Daily Active Users (DAU) and Monthly Active Users (MAU).
- 30-day retention rate.
10. Summary
- MVP: Meta Fitness Challenges.
- Alignment with Goals: Brings the world together through activity and fitness.
- Mission Alignment: Supports Meta’s mission of building community and bringing people closer together.
11. Risks
- Bad Actors: Ensuring safe social interactions.
- Health Risks: Providing safe and sane fitness programs.
- Legal Disclosures: Ensuring users have the right resources and warnings.
12. Conclusion
- Combining Solutions: Future integration of fitness challenges and live events.
- Summary: The MVP aligns with Meta’s mission, addresses key pain points, and is feasible within the given timeframe.
