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1. Introduction
- Speaker: Steven, former Google PM and co-founder of Exponent.
- Objective: Learn how to structure answers to PM interview questions effectively.
2. Step 1: Listen and Take Notes
- Key Action: Actively listen and jot down notes during the interview.
- Why: Helps capture keywords and important points.
- Pro Tip: Show enthusiasm and interest through eye contact and engagement.
- Outcome: Makes you memorable when the hiring team compares notes.
3. Step 2: Ask Clarifying Questions
- Key Action: Ask questions to understand the interviewer’s expectations.
- Why: Ensures alignment on the problem scope and context.
- Sample Questions:
- Is this product scoped to a particular set of users?
- What platforms are our users on?
- Are we launching internationally or domestically?
- Pro Tip: Confirm the question by restating it (e.g., “You’re asking me to [blank], is that correct?”).
4. Step 3: Pause and Think
- Key Action: Take 10-15 seconds to think before answering.
- Why: Improves the quality and coherence of your response.
- Pro Tip: Interviewers appreciate thoughtful, structured answers over rushed ones.
5. Step 4: Structure Your Answer
- Key Action: Deliver a structured answer after thinking.
- Why: Provides clarity and direction to your response.
- Pro Tip: Use a whiteboard or diagram to visually outline your structure.
- Example Structure:
- Intro: “I’m going to cover three potential products and explain the trade-offs of each.”
- Body: Discuss Product 1, Product 2, and Product 3.
- Outcome: Interviewer knows your structure and can redirect if needed.
6. Step 5: Explain Your Answer
- Key Action: Dive into the details of your answer.
- Why: Demonstrates your thought process and problem-solving skills.
- Pro Tips:
- Sit tall and maintain eye contact.
- Use visual aids like a whiteboard liberally.
- Tailor your explanation to the type of question (e.g., product design, execution).
7. Step 6: Pivot and Check In
- Key Action: Adapt your answer based on feedback or realizations.
- Why: Ensures you stay on track and address the interviewer’s concerns.
- Common Pitfalls and Pivots:
- Concerning Body Language: Pause and check in (e.g., “I’ll now move on to the next segment. Is that alright?”).
- Realizing Your Answer is Wrong: Smoothly pivot (e.g., “I realize there are flaws with my answer. I’d like to shift toward XYZ.”).
- Forgetting a Point: Ask for time to think (e.g., “I need a moment to think through this part.”).
- Pro Tip: Stick to your structure or communicate changes clearly.
8. Step 7: Summarize Your Answer
- Key Action: Reiterate your answer in 30 seconds or less.
- Why: Reinforces your key points and leaves a strong final impression.
- Example: “In summary, we’ve discussed X, Y, and Z.”
9. Conclusion
- Key Message: Follow this structure to ace PM interview questions.
- Call to Action:
- Subscribe to Exponent for more interview prep content.
- Visit tryexponent.com for in-depth courses, private coaching, and expert community support.
