4 things I learned after 61 Product Manager interviews

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1. Background Information

  • Timeline: October 2022 – Resigned from a startup job during a wave of tech layoffs.
  • Job Search Focus: Dedicated full-time to interviewing and preparing for interviews.
  • Companies Interviewed With: 20 companies, ranging from Series A startups to large public tech companies.
  • Roles Targeted: Native mobile roles, growth product management, and general web product management.
  • Interview Breakdown:
  • 20 first-round recruiter calls.
  • 14 hiring manager calls.
  • 5 final-round panel interviews (3-7 interviews each).
  • 4 case presentations/studies (submitted or presented live).
  • Time Spent:
  • 35 hours in interviews.
  • 40 hours preparing for interviews and case studies.

2. Key Learnings

2.1. Big Companies vs. Small Companies

  • Differences in Candidate Expectations:
  • Big Companies:
    • Look for strong stakeholder management and cross-functional collaboration.
    • Focus on candidates who can work across multiple teams and launch successful products.
    • Less interested in hands-on tasks (e.g., customer support tickets).
  • Small Companies:
    • Seek product managers who are hands-on and self-sufficient.
    • Value candidates who can dive into details and solve problems independently.
    • Less focus on managing large cross-functional teams.
  • Differences in Interview Process:
  • Big Companies: Process can take 1-3 months from first call to offer.
  • Small Companies: Process can take a couple of weeks.
  • Recommendation: Start interviewing with big companies earlier to align offer timelines.

2.2. Importance of Four-Vector Fit

  • Four Vectors:
  • Industry Fit: Companies prefer candidates with experience in their industry (e.g., fintech candidates for fintech companies).
  • Technology Fit: Candidates should have experience with the technology used by the company (e.g., native mobile, machine learning).
  • Business Model Fit: Candidates should understand the company’s business model (e.g., ad revenue, subscription services, marketplaces).
  • Role Fit: Candidates should align with the specific product management role (e.g., growth, native mobile, platform).
  • Impact on Interviews:
  • Companies may favor candidates with all four vectors, as they are seen as less risky.
  • If lacking in one vector, candidates should demonstrate efforts to bridge the gap (e.g., side projects, courses).
  • Not having all four vectors is not a personal failure; it’s about finding the right fit.

2.3. Communicating Value and Impact

  • STAR Framework:
  • Situation: Background and context of the problem.
  • Task: What needed to be done.
  • Action: Steps taken to achieve the goal.
  • Result: Outcome and impact of the project.
  • Key Tip: Start with the result as a hook to engage the interviewer, then provide details.
  • Example: “I increased our conversion rate by 40%” is more engaging than starting with the problem.
  • Focus on Outcomes, Not Outputs:
  • Output: What was delivered (e.g., a feature).
  • Outcome: The impact on the business (e.g., decreased customer support requests by 50%).

2.4. Identifying Red Flags in Companies and Managers

  • Importance: Avoiding bad fits is critical for long-term happiness and career growth.
  • Questions to Ask:
  • How is success measured in the company?
  • How does planning work (top-down vs. bottom-up)?
  • What is the feedback loop between customers and product teams?
  • How much autonomy do product teams have?
  • What are the biggest challenges the team or company is facing?
  • Can you describe your management style?
  • How do you handle conflict between teams?
  • What do you love about working at this company?
  • What areas do you think the company or team should improve?
  • Red Flags to Watch For:
  • Rapid hiring or layoffs (e.g., downsizing 30 people in 6 months).
  • Consistent challenges (e.g., yearly planning issues).
  • Lack of alignment in answers from different interviewers.
  • Interview Process as a Two-Way Street:
  • Candidates should ask critical questions to assess company fit, not just aim to please.

3. Summary of Key Takeaways

  1. Big Companies vs. Small Companies: Understand the differences in expectations and interview processes.
  2. Four-Vector Fit: Ensure alignment with industry, technology, business model, and role.
  3. Communicating Value: Use the STAR framework, start with results, and focus on outcomes.
  4. Identifying Red Flags: Ask probing questions to uncover potential issues with the company or manager.

4. Conclusion

  • Future Videos: Tips and tricks for succeeding in product management interviews.
  • Engagement: Like, subscribe, and leave questions in the comments for further discussion.