What are three broad phases of launching a product and the respective activities within each phases ?
Broadly defined below are the three phases of launch bucketed in Pre-release, Release and Post-Release segments. Below chart might apply to a broad range of products and not necessarily software products.
One must note that not all steps in each phase are mandatory rather the firm should check for their respective market, competition and industry landscape for which of the steps within each phase will make the launch most effective.
A comprehensively planned checklist of activities in respective around product release to ensure the product team capitalizes on new product releases effectively increasing exposure & footprint among audiences while picking up feedback where necessary from customers.