February, 2018

All the posts published.

Problem . What are marketing alliances ? . Action . Very often companies need to team up with other firms that have: Access to a desirable market segment Access to a geographic area Unique operational expertise Larger sales force or any other core competency, strategic or operational expertise that each alliance partner has that other partner wants equally In such situation, complementary business objectives form the common ground of alliances …

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| 2018 February
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