December, 2016

All the posts published.

Problem . What is value oriented pricing ? . Action . The price of any product reflects the targeted customer’s willingness to buy the benefit. Price setting represents a tremendous challenge because of its dependency on the correctness of the value proporision Even if the value proposition seems correct, there may be other intermediating factors that customers simply will not accept. For the marketing plan, the pricing strategy need to …

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| 2016 December