October, 2016

All the posts published.

Problem . How to evaluate marketing-mix and operational performance ? . Action . Use a basic template below as a starting point.     Outcome . An understanding of a simple table method to compare the performance and understand the variances – make adjustments and revise efforts if needed. . . . Source: Haines, S. (n.d.). The Product Manager’s Desk Reference.

Problem . How to broadly track promotional campaigns ?   . Action . Template below can be used to make your own template and criteria against which to track a promotional campaign   Outcome . A measurable way to track campaigns based on initial goals. Above can be done in a spreadsheet or word document as simple process on an ongoing basis during campaigns. . . . Source: Haines, S. …

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| 2016 October