February, 2015

All the posts published.

Problem . What are marketing alliances ? . Action . Very often companies need to team up with other firms that have: Access to a desirable market segment Access to a geographic area Unique operational expertise Larger sales force or any other core competency, strategic or operational expertise that each alliance partner has that other partner wants equally In such situation, complementary business objectives form the common ground of alliances …

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Problem . What is a strategic mix and associated marketing mix model ? . Action . There are 6 strategic mix elements that must be integrated and aligned in order to guide a product’s business. These include the following: Markets on which to focus Required human / financial resources Product roadmap elements that must be assembled Other marketing mix components that support the product’s business goals Future product life cycle …

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| 2015 February