October, 2014

All the posts published.

Problem . What is the product team’s relationship to the marketing organization ?   . Action . Below diagram depicts the broad relationship   Outcome . An undertanding of the connection between product management and marketing. In smaller firms the above diagram might have some overlap. . . . Source: Haines, S. (n.d.). The Product Manager’s Desk Reference.

Problem . What is a marketing plan hierarchy ? . Action . The marketing plan for the product is a functional support plan (FSP) from the marketing department supporting marketing investments for the product Below image outlines the marketing plan hierarchy Unlike other plans, Marketing plan may be subject to more scrutiny at higher levels within organization because marketing activities are main ways companies influence customer purchasing deicsions The above …

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| 2014 October