August, 2014

All the posts published.

Problem . What is a product business case and its purpose ? . Action . A business case is a standard method used to justify investments in new products, product enhancements and major marketing programs. The business case if a dynamic document that evolves from the concept phase, through feasibility, and is base lined in the definition phase. Its assumptions are continually re-evaluated throughout the product’s life. Business cases must …

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| 2014 August
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