June, 2013

All the posts published.

Problem . What is a product positioning statement ? . Action . Value propositions are important but in order to be most effective, they must be wrapped in a positioning statement This is how the customer will remember your product in their minds Positioning slogans are regularly used as building blocks in marketing communications. Using them: Products can be positioned (E.g. Caffeine Chocolate positioned as Red Bull meets Hershey) Brands …

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| 2013 June