May, 2013

All the posts published.

Problem . What are some common methods used in traditional v/s digital promotions ? . Action . List below. Outcome . An understanding of a common quicklist list of promotional means. . . . Source: Haines, S. (n.d.). The Product Manager’s Desk Reference.

Problem . How to document the value proposition for an opportunity ? . Action   Template below will assist you in capturing those:   Each customer, regardless of type, goes through a varying number of motivational states, some persistent and some transient. The product manager and the team have to experts on each market segment, and understand the underlying needs that ultimately drive the customer’s value proposition as in template …

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Problem . What is an upfront product portfolio ? . Action . Upfront portfolio depicts dynamically the upcoming opportunities alongside existing ones The faster the industry activity, and faster the overall product life cycles, the more dynamic the up-front portfolio The flow of opportunities through the phases of product planning represents the dynamic product “pipeline” of new product projects. Diagram below:   Outcome . AN understanding of current products and …

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| 2013 May