September, 2012

All the posts published.

Problem . How to generally estimate what revenue a product can really make ? . Action . Below is a four step general broad process: Above steps are fairly broad but useful in almost every product / service market estimation.   Outcome . To be able to have a broad estimation of what revenues can be generated given the current assumptions. . . . Source: Haines, S. (n.d.). The Product …

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Problem . What are two common techniques used to validate assumptions and applying consumer preferences ? . Action . Two techniques are: The Delphi Technique Conjoint Analysis Delphi Technique The goal of Delphi technique is to elicit preferences from these customer groups, councils or advisory panels either in a focus group setting or in a prearranged meetings setting, with the explicit purporse of determining their preferences and nothing else. Where …

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Problem . How to validate market potential and demand potential ? . Action . One must be aware that event if one believes the market potential is high, a host of other factors must be considered to both encourage demand (i.e., adequate sales and marketing investments) and “goods delivery” etc Also the product must be priced appropriately such that it will deliver the promised benefit to the customers you’re focusing …

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Problem . What are some forecasting basics for product managers ? . Action . A general set of definitions is summarized below, where product mangers are typically responsible for the following: Total Addressable Market: Determining the total size of a desired market Attainable Market Share: Deciding what portion of that market the product can penetrate Figuring out the number of units or the volume that the sales team can commit …

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| 2012 September