August, 2012

All the posts published.

Problem . How to use personas (or customer characterizations) as a way to capture needs ? . Action . This approach reflects on companies who have found success in defining products around user models, which are referred to as personas or customer archetypes. An archetype, as characterized in the dictionary, is a “perfect person” A created persona may be a good model because it represents a common set of characteristics, …

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Problem . What is a launch plan template and how to use it ? . Action . Product launch plan is essentially a project plan that helps the product team identify critical resoruces, activities, and timing required to carry out a product launch. It evolves from the early phases of New Product Planning and should be just about final when the product investment (or the product project investment) is authorized …

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Problem . What is a general product marketing plan outline ?   . Action . The first step in creation of a marketing plan for the product is to have a general outline as shown below. This is a starting point but one can change this for their own organization’s structure.   Outcome . An understanding of the outline of a general product marketing plan. . . . Source: Haines, …

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Problem . What are common elements of a product master plan outline ? . Action . Product master plan is the official plan or record for a product, product line or portfolio. It is a living, evolving collection of other plans and documents that evolve and are collected over time. This plan commences its life when a new product is concieved, developed or introduced, or it can be constructed retrospectively …

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| 2012 August