July, 2012

All the posts published.

Problem . What is a common template to plan customer visits ?   . Action . The accurate documentation of customer visit is a vital element of market research. A product manager can plan a visit with salesperson or account manager. Procedurally you can’t initiate this alone – you need to respect the assigned point-of-contact’s domain who manages that relationship. When you have a clear plan for what you want …

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Problem . What are the basic business value delivery models ? . Action . To ensure that you have the right customer in sight, you need to have a viable customer value delivery model The customer value delivery model is based on the idea that product managers and their teams must know every customer type – from the point of product creation to the point of acutal usage   Outcome …

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Problem . How are markets typically segmented ? . Action . Markets can be segmented based on a variety of characteristics, but of utmost importance is the difference between consumer and business markets. Consumer markets tend to be distributed withint eh traditional marketing categories that characterize each segment based on the following: Demographics Geographical Information about consumers Values and beliefs Loyalty indicators Any other metric that can be commonly inferred …

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Problem . What is the difference between a feature and a need ? . Action . Table below provides examples, needs are closer to the end outcome a user seeks to be fulfilled v/s features are what contribute towards the user’s experience leading towards that outcome.   Outcome . A clear understand that needs cater to final outcome a user is expecting while a feature might simply be part of …

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Problem . What is the common denominator in segmentation ? . Action . The answer is always “Customer needs” Regardless of your product being a B2C or B2B product, one must ask “Why buys your products, and why? “ The next logical question would be, “Who is it we want to add to our customer base, and why ?” The “WHY” is the most significant question The answers will help …

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| 2012 July
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