June, 2012

All the posts published.

Problem . How to create a basic competitor profile for a product or product line . Action . Use the Competitor Profile template below to gather information Use SWOT to understand the competitor   Try to understand the competitors business model (image below) answering the following questions: How do they operate their company ? How (and where) do they develop and produce the product ? How do they sell and …

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Problem . How to create a broad plan to carry out Industry research ? . Action . Knowing that industries constantly change, product managers must develop a highly sensitive industry radar. Such ongoing monitoring provides a steady stream of data that you can translate and apply to potential opportunities and action plans for the product First, create an inventory of the data you have. You may have industry report, past …

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Problem . What is analysis paralysis and rational ignorance ? . Action . Analysis Paralysis Sometimes more decision options you have, the worse your decision – or you might not make a decision at all Curiously, overanalysis, or analysis paralysis, is easy to fall into when the possible negative impacts of a bad decision (the opportunity cost) seem much greater than the potential gains made by deciding For example if …

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Problem . What is a simple market insight process flow in a product environment ? . Action . Market insights not only are vital inputs to the strategy formulation process but also stimulate thoughts and ideas about how to fine-tune business operations and manage risk Product professionals and their teams play a crucial role in this process where different areas of functional expertise add tremendous value. However it is the …

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| 2012 June
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